There are many aspects in creating a quality website design. Web designers often have more than one role in creating a design and must be instructed in building effective and usable websites.
Learning as web designer is an ongoing process. Tracking trends and rules are just some of the tasks to pay attention to.
Below we bring you 7 things that every web designer should know.
1. Optimize photos on your webpage for better upload times
Learn how to optimize your photos by choosing the right format so that they don’t take up a lot of space and thus slow down your website. Due to the slow loading caused by the storage of large files, users who find yourself on your site will leave it very quickly.
There are a lot of tools at your disposal to help you optimize your photos. Spend some time preparing the photos you plan to publish on the web, so that they are the right size but also the required quality.
2. Keep the website simple
A good web design is not only one that looks visually appealing, but also one that is customized. Simple web design and well-designed and arranged content makes it easier for the user to navigate but also increases the time spent on your website.
Too much detail and information distracts users from the real purpose of the website. Once you’ve put together a website, make sure each element of the page has a purpose and ask yourself a few questions.
- Does my design really need this element?
- What does this element offer the user?
- How is this element related to the goal, message and purpose of the website?
Although innovation in design is always desirable, users have already learned to use websites through certain patterns, keep in mind that design should be intuitive and not puzzling, so be creative but also simple.
3. Navigation is the most important thing you will come up with
The most important feature of a website is its navigation – without it, users are in the gray zone no matter how interesting the design of the site is. With that in mind, we need to pay attention to a few things when putting it together.
It is necessary to arrange a visible and fully understandable navigation that will provide the user with insight into all the content on the website. Make it a visible place in the navigation where the user can find out what you have to offer on your website. Navigation can be primary or secondary, in the primary navigation put the most important thing you want to emphasize and in the secondary you insert less important items or items that are connected to the primary part.
4. Use fonts wisely
Use the font you have chosen as the main one throughout the website. Make sure the titles are visually different from the content text. Make use of white space, adjust the height, font size and font spacing to make the content readable.
A common mistake occurs when we reduce the font size in order to put as much text online as possible, which eventually becomes illegible to the user. A much better option is to reduce the amount of text we want to publish, select the most important information and choose the optimal font size.
5. Color combination
After the font, the next important item is the colors. Choosing colors for a website is extremely important.
You need to consider the contrast of background and front colors. For example, black text on a white background has high contrast, while orange text on a red background will make your eyes tired.
Some color combinations only work well if the color is used as the foreground color instead of the background color. It is important not only to choose a good color combination, but also to apply it to the right elements on the page.
6. Understand that people are impatient
On average, people spend a few seconds on a site before deciding whether to continue searching or leave the page and look for something else. Therefore, the web designer has a demanding task, how to create an interesting and attractive design that will be intuitive for the user at the same time in order to keep him on the website as long as possible.
The first impression is most important, the design and information that the user sees right at the beginning decide whether to continue researching your website, if they are not intrigued by the title element at the top there is a high probability that they will leave your website in the next few seconds.
To avoid such an outcome, put yourself in the role of a user and ask yourself what you would like to see on an ideally designed website? And according to the answer, try to put together the most interesting and attractive introductory element.
7. Make a design that is sustainable
A good web designer should ensure that the website can be easily updated or modified in the future. Designing websites that are easy to maintain is a sign of a good web designer.
Web design trends are changing day by day, the dynamic online world of change is a continuous test for every web designer. So these 7 things that every web designer should know are not a finished story. By following changes and trends, the possibility of creating quality websites is increasing.